What is RSS and what are news feeds?

RSS stands for Really Simple Syndication. It has become the new standard for news and information delivery across the internet. With little technical knowledge required, internet users are able to subscribe to feeds of the latest information in one place without the need to navigate to numerous websites.

The need for email subscriptions to industry sites can also be replaced. Instead of companies filling inboxes with a daily email, the user chooses when they want to be updated by going to the feed.

Content publishers generally offer these free of charge and the format is supported by virtually all major news and entertainment channels, as well as other sites such as blogs that update regularly.

This means that media is being consumed in a new way via mobile devices, portable and desktop PCs and even games consoles. The audience is able to get instantly updated news as soon as it becomes available. In theory, anything that connects to the internet can read an RSS feed. It really is that simple.

Whereever a site displays the RSS symbol, offers 'Feeds' or a subscription then it can be pulled into a reader. Clicking on the link will take the user to an unformatted web page. By copying and pasting the web address of that page into their new reader and saving it, the feed will run automatically.

Register here now and you can see for yourself using the Crowne Plaza ThinkTank™ news reader. It would make the perfect homepage for your internet browser.